McDonald's and media tycoon Byron Allen will square off in court over Allen's $10 billion racial discrimination claim in the next year.
The accusation that McDonald's purposefully chose not to partner with black-owned media stores is made in the complaint, according to the comedian turned media magnate.
Allen claims that although black customers account for around 40% of McDonald's US sales, the fast food chain only gives black-owned media less than $5 million of its $1.6 billion yearly tv advertising budget.
US District Judge Fernando Olguin rejected Allen's lawsuit in December, but after Allen revised the agreement, it was quickly reinstated.
Additionally, scores of black-owned franchisees sued McDonald's in 2020 because the company forces them to operate in underprivileged areas.
According to Allen, "it is about the financial inclusion of African American-owned businesses into the US banking system."