JUUL WILL PAY $439 MILLION TO RESOLVE A US e-cigarette MARKETING INVESTIGATION
Juul, previously the most popular vaping brand in the United States, achieved a large settlement.
The settlement is meant to send a strong message to the e-cigarette business, and it covers 34 states or territories.
Juul is the initial player in vaping, having launched seven years ago with a large investment from cigarette producer Altria.
Juul executives stated in a statement on Tuesday that the settlement agreed on Tuesday "is a crucial component of our continued effort to rectify concerns from the past."
"We remain focused on the future as we continue to realize our purpose of transitioning adult smokers away from cigarettes – the leading avoidable cause of death – while combatting underage usage," the statement stated.
The agreement was revealed as the Food and Drug Administration continues to investigate Juul's products after pushing to ban them earlier this summer.t