Two "immersive experiences" have been made available by Walmart on the online gaming site Roblox.
The launch is being promoted by the shop as an audacious step into the metaverse.
Even while Roblox may appear unimportant, it has more than 50 million daily active users, with two-thirds of them being under the age of 16.
Most likely, Walmart is experimenting with virtual worlds to attract this demographic.
William White, the chief marketing officer of Walmart, has praised virtual worlds in interviews as a means to engage Gen Z.